Comfort and freedom
Say goodbye to the discomfort of underwires.
With CloudsUnderwear, discover a feeling of unparalleled freedom. Each bra is designed to fit to your shape, offering natural support with the feeling of a second skin.
Our new collection
D'où vient CloudsUnderwear ?
In the hustle and bustle of London, four best friends, Emma, Sophia, Olivia, and Ava, bonded over uncomfortable bras after long workdays. Graduates of the London School of Economics, they shared a concern for both comfort and environmental impact in the fashion industry. With a vision for eco-responsibility, they launched "CloudsUnderwear," a brand dedicated to comfort, style, and sustainability. Their journey from graduates to entrepreneurs transformed their lives and resonated with women worldwide, proving that friendship, innovation, and environmental consciousness can make a difference.